White Dayon which men give gifts to women; complementary toValentine's Day(Japan and other Asian nations)
White Day is celebrated in Japan and other Asian countries as a day for men to reciprocate Valentine’s Day gifts to women.
First promoted by Japan’s National Confectionery Industry Association in 1978, White Day occurs exactly one month after Valentine’s Day. On this day, men gift white chocolate, candies, flowers, and jewelry to women who gave them chocolates on February 14. The color white symbolizes purity and reciprocal affection. The tradition has spread to South Korea, Taiwan, and China, where confectioners and retailers create special promotions. Couples often exchange heartfelt letters and tokens, reinforcing themes of gratitude and mutual love. White Day has become an integral part of East Asian pop culture and relationship customs.
White Day
Valentine's Day