July 17

Gion Matsuri is a month-long festival culminating in the Yamaboko Junko float parade on July 17 at Kyoto's Yasaka Shrine. Originating in the 9th century to appease spirits during a plague, it has evolved into one of Japan’s most iconic cultural events. Spectators line the streets to admire towering wooden floats adorned with tapestries, lanterns, and intricate carvings. Local residents don traditional yukata, and street vendors offer seasonal delicacies as the city buzzes with energy. The festival showcases Kyoto's rich history, craftsmanship, and community spirit, drawing visitors worldwide. Pre-festival rituals include blessings and music performances, adding spiritual depth to the celebratory atmosphere.

World Emoji Day honors the birth of the calendar emoji, which displays July 17 on many platforms. Created in 2014 by Emojipedia's founder Jeremy Burge, it celebrates the popularity of emojis online. Social media users join the festivities by sharing creative emoji art, polls, and new releases. Brands and apps often announce upcoming emojis or launch themed campaigns on this day. The event highlights the role of visual language in bridging global conversations. It showcases the evolving nature of digital expression.