July 30

In Paraguay, July 30 is officially designated as Día del Amigo (Friendship Day) by national decree. The tradition encourages friends to share heartfelt messages, tokens of appreciation, and quality time together. Originating from a hotelier’s initiative in the late 1960s, the day spread across Latin America before being formalized in Paraguay. Celebrations range from intimate dinners to large social events in parks and public spaces. Businesses often offer special promotions on gifts, from flowers and chocolates to personalized memorabilia. Día del Amigo highlights the importance of companionship and acknowledges the social bonds that enrich daily life. Each year, millions of Paraguayans reaffirm their friendships through festivities, calls, and social media tributes.