2002day.year
Erling Persson
(1917 - 2002)
Swedish businessman, founded H&M
Swedish businessman
founded H&M
Swedish entrepreneur who founded the global fashion retailer H&M.
Erling Persson was born in 1917 in Borlänge, Sweden, and opened his first clothing store in 1947. Driven by a vision for affordable yet stylish apparel, he founded Hennes & Mauritz (H&M) in 1968 after acquiring a hunting outfitters business. Under his leadership, H&M expanded rapidly across Scandinavia and pioneered the fast fashion model. Persson emphasized efficient manufacturing and a customer-focused approach, setting trends in the retail industry. He remained active as chairman until the 1980s, overseeing continued growth. By the time of his passing in 2002, H&M had become an international brand with a significant cultural impact. Persson’s innovative business strategies continue to influence modern retail practices.
Erling Persson
H&M