1988day.year
The first Fairtrade label, Max Havelaar, is launched in the Netherlands.
Max Havelaar, the world's first Fairtrade certification label, was launched in the Netherlands to support ethical coffee trade.
On November 15, 1988, Dutch initiative Max Havelaar introduced the first Fairtrade certification to help coffee farmers in Chiapas, Mexico receive fair prices.
Named after the anti-slavery novel by Multatuli, the label guaranteed minimum prices and social premiums for producers.
It marked a pioneering effort in ethical consumerism and set standards for subsequent Fairtrade organizations worldwide.
Over the following decades, Fairtrade certification expanded to sugar, cocoa, tea, and bananas, promoting sustainable farming and community development.
Max Havelaar's legacy endures as a catalyst for the global movement toward responsible trade practices.
Fairtrade
Max Havelaar
Netherlands