2018day.year
Founders of Italian fashion brand Dolce & Gabbana issue an apology following a series of offensive advertisements on social media promoting a fashion show in Shanghai, China, which was canceled.
Fashion designers Dolce & Gabbana issue a public apology and cancel their Shanghai show after backlash over culturally insensitive advertisements.
In November 2018, Dolce & Gabbana released promotional videos that mocked Chinese traditions and cuisine.
Social media in China erupted in outrage, accusing the brand of racism and cultural insensitivity.
Influential Chinese celebrities and e-commerce platforms severed ties with the designers.
On November 23, 2018, Dolce & Gabbana issued an apology, admitting the ads were 'stupid' and 'unacceptable.'
They also announced the cancellation of their highly anticipated Shanghai fashion show.
The controversy highlighted the importance of cultural awareness in global brand marketing.
2018
Dolce & Gabbana