July Birth Coffee
Birth Coffee
Affogato
Affogato (meaning 'drowned' in Italian) is an innovative dessert coffee that spread throughout Italy in the 1950s alongside the industrialization of ice cream production. This simple yet dramatic combination of a scoop of vanilla ice cream or gelato with a shot of hot espresso provides a complex taste experience created by temperature contrast. The bitterness of espresso, sweetness of ice cream, and creamy texture created by the melting ice perfectly express the coolness sought during July's scorching heat intersecting with the passionate energy of summer festivals. Occupying an important position in Italian cafe culture, it has now become a beloved summer coffee dessert worldwide. The ephemeral nature requiring quick consumption before melting evokes the brief beautiful moments of summer.
Features
- Dramatic taste transformation from temperature contrast between vanilla ice cream and hot espresso
- Exquisite balance of bitter and sweet, cold and hot
- Creamy texture created by melting ice cream
- Immediate refreshing effect and satisfaction
- Visually beautiful sight of espresso enveloping ice cream
Personality
- A summer lover-like presence with passionate yet cool duality
- A momentist who cherishes the instant and enjoys the present moment to the fullest
- Artistic sensibility that beautifully harmonizes opposing elements
- Progressive thinking that fuses tradition with innovation
- Philosophical depth that finds eternal beauty in ephemerality
Symbolic Meaning
- Fusion of passion and tranquility - harmony of intense emotions and peaceful mind
- Beauty of the moment - summer's brief brilliance and precious moments in life
- Integration of opposing elements - new value created by different natures
- Change and acceptance - flexibility to enjoy the melting process
- Cultural innovation - new expression born from traditional elements
Reason for Selection
- Simultaneously expresses the coolness most desired in scorching July and the heat of summer festivals
- Empathy for July's passionate yet gradually shortening days after the summer solstice
- Temporality created by Italian summer culture and technological innovation of the 1950s
- Duality of hot heart and cool judgment possessed by those born in July
- Special time of midsummer - the extraordinary nature of festivals and vacations away from daily life
Protection & Effects
- Healing from summer fatigue - refreshing mind and body and restoring vitality
- Emotional stability - power to soothe intense emotions and maintain mental equilibrium
- Protection of creativity - flexible imagination unconstrained by preconceptions
- Harmony in relationships - smooth communication with people of different personalities
- Effective use of time - ability to enjoy limited time to the fullest
Trials & Growth
- Overcoming perfectionism - learning tolerance to accept the melting process
- Focus on the moment - cultivating concentration to direct full awareness to the present
- Adaptation to change - power to flexibly respond to unexpected situational changes
- Control of extreme emotions - balancing passion and composure
- Integration of tradition and innovation - fusion of old values and new ideas